Session recordings use software to record the actions that real (but anonymized) people take on a website such as mouse clicks, movement, and scrolling. The present paper discusses usability and usability testing methods. In diesem Artikel werden 16 Methoden zur Messung der Usability vorgestellt. Tests that are moderated and conducted in-person offer the most control. This testing involves a group of representatives to give feedback about your website’s quality. 6min Read. You can inform how long the test is going to take, how they should comment about their findings, and what’s the goal for the test. Im Zusammenhang mit dem Begriff Usability denkt man zumeist an die klassischen Test-Methoden wie den Usability-Test im Labor mit Probanden oder an eine expertenbasierte Evaluation. For example, with Loopback, you can create a link for the participants to access. Session recordings are a fantastic way to spot major problems with a site's intended functionality, watch how people interact with its page elements such as menus and Calls-to-Action (CTAs), and see places where they stumble, u-turn (go back to a previous page quickly after landing on a new one), or completely leave. Once you set the scenario, you need to determine your success rate. The survey gives an opportunity to check how users use the system and what they think about the application. Eye-tracking studies can be used to glean information about how users interact visually with a page; they also help test layout and design elements and see what may be distracting or taking someone's focus away from the main page elements. As we previously mentioned, the method you use for usability testing is crucial. For card sorting test types, there is Optimal Workshop to learn how participants would organize your content. Usability testing is one of the most popular methods of assessing usability of web sites and web applications which consists in examining the interface by real users according to a previously developed task scenario. Typically, stakeholders also watch the proceedings and take notes behind a one-way mirror in the testing area. There are many types of usability testing, but we would like to mention three of them that are the most relevant. You might analyze the findings using thematic or correlational analysis. Agile UX-Testing. In this regard, website usability testing is a lot like exercising. These tests can be scripted or non-scripted—a trained moderator can either walk users through specific steps and ask questions throughout the process, or they can observe participants with minimal guidance, letting them use your site or app in a more natural way. Phone interviews are an economical way to test users in a wide geographical area. The task scenario is something like what we have mentioned earlier about booking a one way cheapest flight on a certain date. Synchronous usability testing methodologies involve video conferencing or employ remote application sharing tools such as WebEx. Unmoderated in-person tests are conducted in a controlled, physical setting but don't require a person to administer the test. Usability testing is aimed to evaluate your web page by testing it with representative users. There are basic parameters to use on usability testing. This is important to get memorable information. Doch dies ist nur die Spitze des Eisbergs. Having an attractive website is vital. Learn more about each of these 8 benefits to usability testing in the first section of this guide. It's a quick way to collect large amounts of qualitative data that validate certain design elements or functionality—but it's not a good method for extensive testing or follow-ups, as people are usually reluctant or unable to give up more than 5-10 minutes of their time. Gerne beraten wir Sie zur Auswahl und Zusammenstellung der richtigen Testing- und Research-Methoden in Ihrem Projekt. In general, tests should be about 15–30 minutes long made up of about 3-5 tasks. Moderated or unmoderated: moderated tests are led by a professional who guides and observes users through the entire testing process, while unmoderated tests are done without guidance. Recent studies have shown that aesthetics bring in credibility, meaning that providing great user experience is the key. Your in-depth knowledge of your website or app may prevent you from seeing some usability issues that outside, objective users will notice—which will help you pinpoint issues that you may have otherwise missed. All pages of your site are understandable and easy to use 2. This type of usability testing is something in between in-person and the unmoderated remote testing types. For this type of usability testing, you can try Loopback or the more advanced Userlytics. No worries — we’ll give you a brief intro to user research methods and user testing. Usability testing is a process used to evaluate a product, which in this case is your website or online store, by testing it on real users. Remote website usability testing Practically any piece of software can be tested remotely from different countries and time zones. Within each stage of testing, the participants might be accompanied by experts — called UX Researchers and UX Designers — who will be responsible for the whole testing process. Usability testing is a series of actions to test how easy your website is to use from the perspective of the end user. • If you have time (and some room in your budget), you might want to try an in-person, moderated test. Usability testing is a set of methods for evaluating a product or service by testing with representative users, then iterating based on direct feedback. Guerrilla testing is used to test a wide cross-section of people who may have no history with a product. Most people who set up a usability test carefully construct a scenario wherein a person performs a list of tasks that someone who is using the website for the first time is likely to perform. Compatibility testing 5. The less amount of time is needed to finish a task, the better your design is. To fully analyze website usability, one should employ two disciplines, namely, UI-design and audit. If you don’t have the best tools for remote testing, you might bump into unclear results for certain points. This article will explain what usability testing is and how it’s done. Assessment research tests help to evaluate performance and functionality by testing user satisfaction and effort. Depending on the site or product, you may have multiple potential users groups. Depending on the type of testing, you can summarise the findings and organize the reports according to your goals. One of the easiest ways to get started with user testing is through session recordings: this remote and unmoderated technique helps you identify usability issues with your site by just watching real people interact with your site pages and elements. First-click testing is useful for collecting data on user expectations and determining the prime location for menus and buttons. If your website is well-designed, there will be many participants that complete the task given without any difficulties. Your audience may not even be aware that you are conducting a usability test. This is an easy way to collect a large amount of qualitative data about people’s first impressions and reactions to your site. Since no one can design the perfect product from the get-go, it’s a good way to expose flaws and gain new insights. It usually involves observing users as they attempt to complete tasks and can be done for different types of designs. In general, usability testing is designed to ask participants to perform certain tasks and take notes of the findings. Everyone develops his or her own ways of testing, and combines different methods and website usability testing tools from other experts and practitioners. By analyzing where users direct their attention when asked to complete a task, the machine can create heatmaps or movement pathway diagrams. Moderated testing usually produces in-depth results thanks to the direct interaction between researchers and test participants, but can be expensive to organize and run (e.g., securing a lab, hiring a trained researcher, and/or providing compensation for the participants). Je nach Bedarf kommen unterschiedliche Methoden zum Einsatz. Relying mostly on computer programs, these passive testing methods provide insight into how users interact with a website in their ‘natural environment.’. Usability testing is one such method of user research or review, which is used to validate the design decisions for an interface as well as to verify its quality, accessibility, and usability by testing it with representative users. The techniques listed below are occasionally labeled as usability testing—and although they technically are not, they can (and should) be used in conjunction with usability testing to generate more comprehensive results: With so many different usability testing methods, we won’t blame you if you don’t immediately know what's right for you. Namely in-person or in-house, unmoderated remote and moderated remote usability testing. • If you want to get started with usability testing right away, you can try running a remote, unmoderated test. Every website, app, or tangible product should go through some degree of UX & usability testing. Remote usability tests are done over the internet or by phone; in-person testing, as the name suggests, requires the test to be completed in the physical presence of a UX researcher/moderator. Usability testing should not be expensive therefore, every organization and business ought to carry out this test on their websites or applications. One of the first steps in each round of usability testing is to develop a plan for the test. The usability testing you do should be effective and efficient. Card sorting is a great method for both new and existing websites to get feedback about layout and navigational structure. You’ll be able to test usability of your website and achieve ux nirvana. In this sort of test, the researchers watch but don't participate, acting as a sort of ‘fly on the wall’ as participants run through a set of instructions in a lab. Ausgewählte UX Methoden im Überblick. *. Usability testing is all about having individuals test and experience a website’s functionality. Usability testing lets you experience your site or app from the users’ perspective so you can identify opportunities to improve the user experience. Not only that, most people come to your website for specific needs, like to book a ticket or find a piece of information. The downside? Websites are no exception: users can test them in various forms from home. Before you pick a user research method, you must make several decisions about the type of testing you need based on your resources, target audience, and research objectives (aka: the questions you want to get an answer to). This usability testing example is probably the most popular method, especially for eCommerce websites. Usability: Ihre Website-Checklist. So here’s a recommendation: start small and take your first step. It requires little setup and is a simple way to start improving the functionality and effectiveness of your website. Conversely, an unmoderated test is done without direct supervision; participants might be in a lab, but it's more likely they are in their own homes and/or using their own devices to browse the website that is being tested. Comparative research tests ask users to choose between different solutions, pages, or elements, and can be used to compare your website or app with competitors. This is faster and less expensive than moderated sorting (though you miss out on the opportunity for follow-up questions), and users can complete the test at their convenience. As a starting point, you need to clearly state what you want to achieve with the testing and which part of the website is the target. Since just about everything can fall under this category, we are going to focus on web-based interactions and highlight some main considerations when embarking on advanced UX & usability testing with biometrics. Furthermore, every method has it’s own strengths and weaknesses, and it’s usefulness heavily depends on your current situation. Quantitative usability testing focuses on collecting metrics that describe the user experience. That’s why finding the right participants is a very important factor. Also, it allows you to get a user perspective on the matter. Cost: an eye-tracking study requires you to rent a lab with special equipment and dedicated software (plus the trained technician who can help you calibrate the device). Depending on the testing type, there might be unmoderated testing too. The examples of Lab testing and guerilla testing (mentioned earlier on this page) are two types of in-person, moderated usability tests. Denn di… If your website fails to fulfill those needs easily and fast, they will move on to another website that will. Another method is using spreadsheets to categorize things such as pros and cons, major and minor issues, normal and critical problems, etc. However, these tests are expensive and usually based on a small population size (8-10 participants per research round) in a controlled environment, which is not necessarily reflective of your actual customer base and/or real-life use conditions. In-person tests are done in a testing lab or office, in the presence of a professional moderator who observes participants as they complete the test. Performance testing 6. The benefits of conducting this test type are that you can get high-quality findings quickly while keeping the participants feel comfortable. While you can let them do what they want during the session, you still have control over what parts to test or actions to do. For example, you can ask a participant to book a cheapest one-way flight from JFK International Airport in New York to Heathrow International Airport in London on a specific date, then see how smooth the process is. Usability testing is a method of testing the functionality of a website, app, or other digital product by observing real users as they attempt to complete tasks on it. It’s low cost and relatively simple testing that enables real user feedback. It helps to define user ability to learn to operate, prepare inputs for, and interpret outputs of your site. Not only you can get the results quicker, but this test will also be the most convenient for the participants. This gives you many of the benefits of testing in a controlled atmosphere and reduces the possibility that a moderator could lead or influence participants with their questions. There are a variety of online testing tools that allow you to remotely observe user behavior on your website; some let you pay participants to take short tests, while others monitor the behavior of real users as they interact with your site. As a general rule of thumb, use moderated testing to investigate the reasoning behind user behavior, and unmoderated testing to test a very specific question or observe and measure behavior patterns. A major benefit of lab usability testing is the control it provides: all sessions are run under the same standardized conditions, which makes it especially useful for comparison tests. Card sorting involves placing concepts on virtual note cards and allowing participants to manipulate the cards into groups and categories. Usability testing is the practice of testing how easy a design is to use with a group of representative users. You might determine whether all of the four fields should be correct all the time or you can tolerate mistakes in one of the fields. Compared to remote tests, in-person tests provide extra data points, since researchers can observe and analyze body language and facial expressions. But, if you want to get the results fast but keep the high-quality with participants from around the world, you can use moderated remote usability testing. This site uses Akismet to reduce spam. Guerilla testing is the simplest form of usability testing. By using this form you agree with the storage and handling of your data by this website. Card sorting is a usability testing method that tests the intuitiveness of a website’s navigation. To get the most out of usability testing—and to ensure you can actually use what you learn to make improvements for your users—we recommend that you come up with a plan before you start. Remote usability testing allows you to conduct user research with participants in their natural environment by employing screen-sharing software or online remote usability vendor services. Test subjects complete tasks on computers/mobile devices while a trained moderator observes and asks questions. Remote testing doesn’t go as deep into a participant’s reasoning, but it allows you to test large numbers of people in different geographical areas using fewer resources. If you use third party services, you can choose what kind of results you will get from them. It helps create a website/product that connects with users and establishes credibility, builds trust, and ensures customer satisfaction. ihren Einsatz finden. To analyze and evaluate your usability testing results: Learn more about each of these 5 steps to assess usability in the analyze your results section of this guide. Like exercising of this guide as they attempt to complete a number of tasks, while watch... Mirror certain competitor activities and run heuristic evaluations to check how users will book a ticket successfully commonly! Moderated remote usability test a complex procedure that is aimed to evaluate the website for, are. Not even be aware that you can create heatmaps or movement pathway diagrams metrics most collected! Impactful usability test, there are three types of usability tests are one the., researchers observe and study users ' eye movements using a special pupil-tracking device mounted a. 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