Its share of LCD TV sets, for instance, nearly tripled, to 3.7% at the end of 2010 from 1.3% in 2007, estimates research firm TraQline. Benedict Evans recently did a great 2018 market share analysis for Amazon on its share of US e-commerce and addressable US retail. Three-quarters of Amazon seller firms had between 1 and 5 employees, in 2018. It signifies Amazon’s relentless endeavor to extend its reach and command all facets of the customer purchase journey. So, we need to consider both Amazon’s own sales and the value of third party sales (together, GMV) in market share, and again we know the global number but not the US number. Over 100 million products were bought in 2018’s Prime Day. Websites Dropped. From reading these statistics, it is clear that Amazon is a monopoly and must be forcibly broken up into a number of smaller companies. Walmart has 9% of ‘addressable retail’, but 20% of grocery sales (and in a small number of US cities it has over 50%). In total, Amazon accounts for more than 5% of the total US online and offline sales. Amazon won’t either. To understand where the CPaaS market is Amazon is a big company. AWS is used by more than 1 million active subscribers in 190 countries. Current Websites. More importantly, they provide an in-depth look into customer experiences with the Amazon platform. In the two days of 2017’s Prime Day, Amazon registered over 187 million visits. The all-time high Amazon stock closing price was 3531.45 on September 02, 2020. To repeat: Amazon doesn’t treat that $160bn as its own revenue and so it’s not in the revenue tables above - it only reports the $43bn of fees for handling it. MarketWatch reports citing data from eMarketer that in May, Walmart’s online sales surpassed eBay in market share of U.S. ecommerce sales. 66% of the top 10,000 Amazon sellers use FBA service. It charges them a fee for this, and it reports the fee as revenue. Amazon increased its ecommerce market share in the UK from 28.8% in 2018 to 30.1% in 2019, according to the latest report from global ecommerce insights firm Edge by Ascential. On the 20th anniversary of the IPO Amazon stock closed at $961.35, giving the company a market value of about $466.2 billion. But despite this being common knowledge, the most recent data behind the explosion in Amazon’s market position is still stunning to behold: in the last two years, the already monstrous Amazon somehow was able to increase their share of the total U.S. ecommerce market … Amazon.com, Inc. write a review. The Jeff Bezos-led company could make a … More on AMZN Market Share. Skip to main content. But clearly, this belongs in any discussion of Amazon’s market share. The service has caught the attention of many consumers, and its popularity is set to continue to snowball. Competitors. So, what if we look at Amazon as part of US ‘retail’ instead of part of ‘online’? On the other hand, 37% of nonprime members purchase online just a few times a year. and . Share this page. Not only is Amazon eating up market share across various product categories, its intake is growing. But Amazon's market share is … The more that ecommerce expands beyond the original commodity categories, the more that we see new and different models and experiences proliferating. As Amazon statistics have shown, there is an influx of consumers into Amazon Prime. In 2018, Amazon’s share of the US ecommerce market hit 49%.That’s 5% of all retail spent across the entire country. Interestingly, a whopping 66% of consumers start their search for a new product on Amazon. Second question: $184bn sounds like a big number, but how does that compare to the competition? The company ended 2017 with about 44 percent of the market. Number of people that own an Amazon Fire TV device: 40 million. Others in the list include: clothing, shoes & jewelry (43%), Home & Kitchen (39%), beauty & personal care (36%), books (33%), cell phones & accessories (28%), movie & TV (25%), pet supplies (20%), sport & outdoors (17%), grocery & gourmet food (15%), automotive parts & accessories (13%), and baby products (9%). Splitting out GMV is important because Amazon isn’t setting the price or choosing the selection for the third party Marketplace. That means Amazon is expected to capture nearly half of the U.S. e-commerce market by the end of 2018, eMarketer said. The program is a no-brainer for its free shipping. The 2017 Prime Day sales registered a record of $2.4 billion, dwarfing the $1.5 billion sales recorded in 2016. However, with innovations such as Alexa and Amazon Prime Air, Amazon remains an incredible option for many vendors. On average, 45% of US consumers scroll through at most two search pages when searching for a product to buy on Amazon. EU Office: Grojecka 70/13 Warsaw, 02-359 Poland, US Office: 120 St James Ave Floor 6, Boston, MA 02116. What should we compare it to? Factoring in the Amazon Marketplace, there are over 353 million products available on Amazon. Compared to 2018 statistics, that’s an increase of approximately 5.2 million households. So for a category like electronics, you can see that there is a huge For example, in 2018 alone, the segment generated $25.66 billion in net sales, an increase from $17.46 billion generated in 2017. AWS accounted for 41.5% of the total public cloud market as of 2018, gobbling up a market share that’s bigger than Google, Microsoft, IBM, and Rackspace combined. Sources: Amazon (revenue, Prime members, cloud revenue), EMarketer (e-commerce, e-commerce category share, advertising, smart speaker share), Euromonitor International (total retail share… First of all, Amazon’s deep expertise has been phenomenal. So, in the USA in 2018, Amazon was a little less than two thirds of the size of Walmart. Market space Websites Added. AWS Amazon reported Amazon Web Services (AWS) revenue of $11.6 billion for Q3 2020, compared to $8.9 billion … Prime subscribers and younger generation members are Amazon’s most frequent customers. Amazon does not shy away from taking the risk to pioneer innovations that allow for convenience for online shoppers. When it comes to checking reviews, 79% of US consumers go to Amazon. Amazon was the most popular e-commerce marketplace as of Dec. 2018 with over 200 million unique monthly visitors. Prime Day 2019 was a record-breaker for the third-party seller as they exceeded $2 billion in sales. Well, Amazon discloses its revenue by country, and US revenue in 2018 was $160bn (these tables are all in millions). (Incidentally, this means that $522bn total US ecommerce is about 15% of US addressable retail.). Today, sellers are eager to try their luck on different online platforms and buyers have let their preferences known. That’s a political question as much as it’s an economic one. In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. In recent years, the company has seen a monumental shift, driving the online retail industry into incredible heights. This shopping holiday was first held on July 15, 2015, in celebration of Amazon’s 20th anniversary. Besides, 89% of US consumers are more likely to buy a product from Amazon than other online stores. In the U.S., the company's share of all retail sales is as high as 7.7 percent, including sales made by other retailers who sell on Amazon's Marketplace. Vendor. In total, Amazon accounts for more than 5% of the total US online and offline sales. In recent years, Amazon has made gigantic strides to become only the second $1 trillion business, after Apple. Although Amazon’s cloud market share is noticeably bigger than Azure’s, the year over year change indicates that might not last long. That … The US consumers have bought more than 100 million Echo devices to run Amazon Alexa. But it's captured about 30% of the Indian ecommerce market, and is poised to grow that 23% annually until 2027. Approximately 2.5 million sellers have a product listed for sale on Amazon. As an illustration, look at the success and growth of the Amazon Prime subscription. Amazon statistics show that in 2018 alone, the firm gained $14.17 million in revenue from the subscription services category. 0.19%. On the contrary, 10% of consumers go to search engines, brand websites (5%), retailer websites (4%), and social media (1% ). Once a week, I send a newsletter to 150k people - what happened in tech that actually mattered, and what it means. As of 2018, Amazon held 49% of the lucrative $252.7 billion US market. For example, Prime, Prime Day, and FBA are notable pieces of ingenuity that have stamped Amazon’s authority as a global eCommerce giant. Today, that’s around 6%, not 35% or 50%. On the other hand, 26% use smartphones, 9% use tablets, and 1% use voice assistants. I don’t think one can just assume that Amazon’s market share of online sales will be maintained indefinitely in a straight line into the future. In the past Amazon didn’t disclose its GMV, but in the 2018 shareholder letter it finally gave a bunch of rounded numbers: global first party sales were $117bn (note this is slightly different from the $123bn above, given in the formal accounts in the same report), and global third party sales were $160bn, giving global GMV of $277bn and meaning that 58% of global Amazon ecommerce is actually made by third parties using its platform, not by Amazon itself. It also doesn’t sell cars or repair them, and car dealers and parts were $1.2tr. Moreover, the company will control over 50% of the US eCommerce market by 2019. That’s to say, the affiliate program has been beneficial to both Amazon and eCommerce entrepreneurs. There are many eCommerce platforms for vendors out there that can help you sell products or services online. That clearly wouldn’t mean it wasn’t dominant in the ‘relevant market’. Currently, the retailer is present in 14 countries, but it ships products to more than 100 countries. Running the numbers, Amazon has about 35% of US ecommerce. Another 10% comes from ‘Other’ (mostly advertising) and subscriptions (Prime), and then there’s the ‘physical stores’, which today is almost all Whole Foods (the revenue number in the table below jumps from 2017 to 2018 because Amazon only owned Whole Foods for part of 2017). That is, a central part of the regulatory process is ‘market definition’, and in the past the EU has defined Microsoft as having dominance of the market for ‘commercial third party PC operating systems’, and Google Play as having dominance not in ‘app stores’ but in Android app stores. This graph shows the market share of tablet vendors worldwide based on over 10 billion monthly page views. Much of its success has to do with its wide-ranging product offering, low prices and a high degree of cross-border shopping from neighboring countries. Clearly, the Amazon associates program and the FBA provide insights into Amazon’s growing dominance. Better still, with a big chunk of the top sellers on Amazon using the FBA service, one thing is evident. A scant 18 months later, AWS holds onto 31 percent while Microsoft’s cloud service has jumped to an impressive 20 percent. Clearly, owing to Amazon’s monstrous market size, the going is tough for competitors. Amazon wants to “sink the ship” by not letting Reliance acquire Future’ assets, he said.For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P. Amazon has more than 541,900 human employees and over 100,000 robot employees. AWS is an extremely profitable venture that is starting to imprint its dominance in the public cloud services market. On the other hand, a whopping 89% of US consumers visit Amazon at least once a month. In other words, you need to train your sight on the Amazon business model. By 2019, Amazon’s share of the total US eCommerce market is projected to hit 52.4%, up from 48% in 2018. Free delivery on millions of items with Prime. The Prime subscription program is a supreme example of Amazon’s innovation prowess. A popular research firm sounded the buzzer on Amazon’s market share earlier this year only to slash its estimate from 50% to 38%. Part of the reason Amazon has gobbled up the lion’s share of the eCommerce market is its Affiliate program. The report reveals that Amazon dominates UK ecommerce (30.1%), accounting for $30bn in sales in 2019. In 2017, Amazon's market share of the U.S. e-commerce retail market was 37 percent, and this is expected to increase significantly by 2021. Amazon has led a decade of disruption, contributing to a market shift that enabled e-tailers like Boohoo, Bonprix, and Zalando (to name a few) to grow into retail powerhouses. Low prices across earth's biggest selection of books, music, DVDs, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, groceries & just about anything else. Others check prices on search engine (36%), retailer website (33%), brand websites (24%), another marketplace (17%), social media (5%). Get it as soon as Wed, Apr 15. Copyright Â© 2020 FinancesOnline. by Marc D. Halley | Mar 9, 2007. The same year the share of the AWS IaaS segment was 51.8%, and it’s raked $12.2 billion in revenue. As a result, Amazon’s market share will increase from 37.3% in 2019 to 38.7% this year while expanding its lead over the No. Technology in the eCommerce space is increasingly becoming a mainstay even as the landscape becomes even more complex. Customers don’t just flock to the platform for the products, but also Amazon’s stellar services. Other Segment Market Share Q3 2020: Other segment, revenue fell by -81.98 % and company lost market share, to approximate 1.21 %. With top brands like AOL, Reddit, Netflix, and Pinterest now running on the Amazon Web Services (AWS), the future looks bright for Amazon cloud services. Actually, Amazon reports have shown that many customers start their product search and price comparison on the Amazon website. By the end of the Q1 of 2019, Amazon Web Services (AWS) controlled 31.5% of the global cloud infrastructure services market. To put things in perspective, this is more than Amazon’s top three competitors combined, with eBay coming in at 6.6%, Apple at 3.9% and Walmart at 3.7%. However, unlike the other two shopping holidays, Prime Day deals are offered in a 36-hour window. To get a sense of the AWS vs Azure vs Google Cloud market share breakdown, let’s take a look at what each cloud provider’s reports shared. 2 player from 31.7 points to 33.4 points. Prime Day 2019 Surpassed Black Friday and Cyber Monday Combined, Third-party seller share of Amazon platform 2007-2019, Amazon Has 1,029,528 New Sellers This Year (Plus Other Stats), Amazon seller business size 2018, by employees, Amazon ‘Internal Figures’ Show 50M Echo Devices Sold to Date, Amazon Alexa now works with more than 60,000 smart home devices, Jeff Bezos: Amazon is still ‘small’—90% of US retail sales happen in brick and mortar stores, Alexa isn’t the shopping behemoth Amazon hoped it would be, Vendor market share in cloud infrastructure services market worldwide 2017-2019, The Impressive Stats Behind Amazon’s Dominance of the Cloud, Amazon Web Services: year-on-year growth 2014-2019, Professional Services Automation Software - PSA, Project Portfolio Management Software - PPM, 74 Amazon Statistics You Must Know: 2020 Market Share Analysis & Data, Third-Party Seller and Fulfillment By Amazon Statistics, rise of personalized products in eCommerce, Global net revenue of Amazon 2014-2019, by product group, Amazon.com Announces First Quarter Sales up 17% to $59.7 Billion. Better still, Home & Kitchen (64.3 million), Clothing, Shoes, and Jewelry (33.4 million), and Tools and Home improvement (11.1 million), are Amazon’s leading revenue generators. Amazon Inc (NASDAQ: AMZN) is making moves to capture a sizeable market share in India’s online pharmacy business, the Economic Times reports. These figures will make you intimately familiar with Amazon and illuminate your path to success. More importantly, before making a purchase, 82% of consumer check prices from Amazon. Based on my DCF analysis, I estimate Amazon's fair … Even worse, things are poised to get tougher because of the rise of personalized products in eCommerce pioneered by Amazon. Despite moderate revenue growth of 0.74 % within Media segment, Amazon com Inc improwed its market share within this segment to 57.56 %. Between February 2018 and April 2019, Amazon had over 37 billion mobile and desktop visits. The 2019’s Prime Day surpassed Cyber Monday and Black Friday combined. Germany is Amazon’s largest foreign market, accounting for nearly one-third of its international net sales in 2017, according to the firm. Also, according to Amazon Prime members statistics, the following are the favorite Prime subscription benefits. What is Amazon’s real scale, and what is its market share? 30% of revenue is now platform services - AWS (the digital platform) and ‘Third-party seller services’ (the sales and logistics platform, otherwise known as Marketplace). Primarily, it has enabled sellers to deliver remarkable customer experience savored by Amazon users. Interestingly, in Q1 2019, Amazon announced a 17% increase in sales, hitting $59.7 billion in revenue. Whole Foods is almost all in the USA. These statistics affirm that Amazon is a comprehensive traffic resource. It presumes no-one ever asked ‘should I buy this from Amazon or from Barnes & Noble’? Hence: Amazon’s first party business had about 15% market share of US ecommerce, (As a backstop, if the 66% US/international split is too low and Amazon has more of its ecommerce than that in the USA, treating global GMV of $277bn as though it were all in the USA would give Amazon a total US ecommerce share of 53% - in other words, it must be significantly lower than that). Last updated 1/1/20. Shopify, another platform for online retail, is now at an annual run-rate of $60bn of GMV, up from nothing five years ago. However, it gives faint signs of the increased preference by eCommerce entrepreneurs to sell on this platform. Analysts at investment firms Jefferies and Goldman GS Sachs have both raised their Amazon price targets to $3,800 per share. Well, how big is Walmart? But if you do it right, then you focus on the market that actually matters. 67. At the end of 2018, AWS had 33 percent of the market and Azure 15 percent. Putting these statistics into context, Amazon’s meteoric growth seems unstoppable, at least for now. Interestingly, only 2% or approximately 1 million of Echo device owners have purchased with a smart speaker. For every eCommerce dollar spent by a US consumer, Amazon earns a whopping 49 cents. Additionally, more than 140,000 Amazon sellers generate over $100,000 in sales annually. Rate Amazon Kindle. All B2B Directory Rights Reserved. It also offers the most extensive product catalog (at 353 million products) and has an enormous market value of $993 billion. In 2018, Amazon’s revenue grew by 31%. Hence, you could argue that since ecommerce is clearly going to take over a much larger share of retail, and since Amazon has a large (35-40%) share of ecommerce, Amazon’s strength in ecommerce means it will swallow everything else, even if it’s only at 5-6% today. This equates to a market capitalisation of US$916.15 billion, behind only Apple and Microsoft. Regulators pick and choose market definitions depending on their objective, and this will probably happen to Amazon - it’s definitely dominant in books and definitely not in cars. According to statistics, books, services, and wine excluded, Amazon has a catalog with 12 million products. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. But despite this being common knowledge, the most recent data behind the explosion in Amazon’s market position is still stunning to behold: in the last two years, the already monstrous Amazon somehow was able to increase their share of the total U.S. ecommerce market from 38% to 49%. Number of monthly visits to Amazon.com from a mobile browser: On the contrary, its takeoff as a tool to simplify the sales process has not been impressive, but a better future is burgeoning. 99 $80.00 $80.00. The forecast was revised after disclosure in Bezos’s annual shareholder letter in April 2019. In Q1 2019, Amazon broke the double-digit barrier in terms of sales. A whopping 65% of Amazon customers use computer devices to buy products. Apple has (say) 15% of global smartphone unit sales, but it also has 80% share of US teenagers’ phones. U.S. Market Voice Assistant Popularity in 2018, Amazon Flirts With $1 Trillion Value Amid 8-Day Rally Streak, Worldwide Amazon online retail sales market share 2016-2019, Share of e-commerce sales in total U.S. retail sales 2010-2019, 47 Amazon Statistics To Bedazzle You In 2020, Amazon Statistics, User Demographics, and Fun Facts in 2018, amazon.com Competitive Analysis, Marketing Mix and Traffic, Total global visitor traffic to Amazon.com 2020, Desktop visitors to leading U.S. online retail properties 2018, Amazon: total active customer accounts as of 1st quarter 2016, Amazon Statistics (Revenue, Sellers, Prime & More! As of July 2019, Amazon’s market value had reached $993 billion. Matt Day. While most of the Amazon data only provides approximate values, we can see that the platform is the first choice for consumers. Consequently, the global giant has delivered remarkable solutions like Alexa and Echo devices. Amazon Usage statistics have shown that, during April 2019, Amazon had close to 2.4 billion desktop and mobile visits. Is 6% market share a lot? On the other hand, 20% search for a new product on search engines like Google, 4% on brand websites, 4% on retailer websites, 3% on other marketplaces, and 1% on social media. To illustrate, with over 8,000 partner network members, 1,900+ AWS third-party software products, and 70+ infrastructure services, the AWS is a force to reckon with. To put things in perspective, this is more than Amazon’s top three competitors combined, with eBay coming in at 6.6%, Apple at 3.9% and Walmart at 3.7%.. Needless to say, Amazon is the leader in online sales, with no sign of slowing down anytime soon. Even better, the amount of traffic recorded by Amazon gives you access to a significant pool of established customers. N/A. Amazon.com: Market share. Understand your visitors with Statcounter See why over 2,000,000 bloggers, web designers, marketing and SEO professionals and small business owners use Statcounter to grow their business. Amazon Com Inc s' competitors and its Market Share by Electronics & other general merchandise, Media, Total, Other segment - CSIMarket But that doesn’t mean selling on Amazon is straightforward. 68.9% of Amazon traffic comes from the US. Amazon’s share of the US e-commerce market is now 49%, or 5% of all retail spend. On the other hand, 32% trust search engine like Google, 25% rely on a retailer website, 11% of consumers go to other marketplaces, whereas 7% trust social media channels. Experts believe Amazon made $1.6 billion in the 2018 Prime Day sales. excluding cars, car parts, gasoline stations, restaurants and bars) of $3.6tr in 2018. Also, as of September 2018, Amazon had 122 million desktop visits. The next biggest player is eBay, which takes a […] What is Amazon’s largest market outside the US? Amazon's market share in India: 30%. Amazon increases dominance of UK ecommerce market, taking a 30% share – eBay, its closest rival, has just 10% Amazon now has a market share of more than 30% of the UK’s ecommerce market, up from 28.8% in 2018, according to research from Edge by Ascential , which also rates the UK as the world’s third largest ecommerce market, behind China and the US. This all-conquering plan offers an easy way for eCommerce entrepreneurs to monetize their websites. If we want to do that for the USA, what are those numbers? Path to success subscription benefits to account for 13.7 % of US consumers are more likely to buy on,! 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