If you’re ready to embrace the future of SaaS and experience your own data-driven software as a service solution, try our 14-day trial completely free and push the boundaries of your business in ways that you never before thought possible. Even if figures diverge somewhat, the many forecasts conducted on SaaS industry trends 2020 demonstrate an obvious reality: the SaaS market is going to get bigger and bigger. SaaS is an example of software on-demand. Your typeface must be congruent with the rest of your design, which means no over-the-top pretentious fonts and font colors. This … As such, consumers must look beyond the platform itself when making a definitive commitment. In this particular graphic, we can see an illustration of a man painting a wall. You might think us partial, but illustrations are kind of the ultimate design trend in the SaaS industry right now. ; Nearly 87% of SaaS websites … Shikhar Angirish. SaaS industry growth isn’t slowing. PaaS offerings are, by their very nature, robust, flexible, and accessible which means you will be able to scale your business more easily by using a platform as a service. good design is an essential part of your SaaS business, 94% of SaaS websites use a light background, customer retention rates are 4 times higher, 85% of customer interactions will be managed without humans, ultimate design trend in the SaaS industry, For your UI projects, we recommend using design systems. Use of Whitespace. Now that we’ve explored the key characteristics of software as a service innovations, it’s time to delve into the top SaaS trends in 2020. Simple animations seem to be the trend again, and there’s a good reason why. Since the main focus of these types of SaaS logos are the company names themselves, choosing the right fonts is essential. We are in the age of digital transformation. Whereas Horizontal SaaS focuses on clients across any sector and industry, Vertical SaaS is completely customizable, targeting clients within specific industries and supply chains. 8. The truth is they are the most practical, as their innovations lead to progress and a better way of life for all of us.” - Robin S. Sharma, author & tech advocate. With the explosion of SaaS solutions and adoption by the market, the need to integrate them into an existing business system appeared. The first of our most impactful trends in SaaS is of the autonomous, self-learning variety. You want your CRM to be simple and easy to use, and Copper’s logo conveys this message perfectly. Of course, not all of them will make sense to your SaaS business, but if you’re stuck on design inspiration, this ultimate 2020 SaaS trends list can be a helpful resource to get your ideas flowing. Whitespace also called “negative space” are areas in a design that is empty – the large empty space between design elements, content, and spaces … That’s why we’re looking at top SaaS design trends in 2020 that you should consider when designing for your business. This is the epitome of what we call minimal design. However, videos help you process information much quicker than is the case with text or images. In our mobile-driven age, we’re free from the shackles of time or geographical location, meaning that people can connect with their peers and remain productive 24/7, 365 days of the year. 60 SaaS Statistics and Trends for 2020 Software as a Service or SaaS refers to when software is licensed on a subscription basis to users. With an AI algorithm using the most advanced neural network for anomaly detection, and a machine-learning algorithm for pattern recognition, these data alerts learn from trends and patterns and let you know as soon as something important happens. If you’re looking to improve your data analytics processes, in particular, unbundling is unlikely to be the answer. That failure served to complicate the work and caused them to disappoint their customers as a result. As is usually the case with these illustrations, the beauty is in their simplicity. Gartner predicts that the service-based cloud application industry will be worth $143.7 billion by 2022—a level of growth that will shape SaaS trends in 2020. They went for a non-corporate design, to resemble what the company is itself—a cannabis startup. The most iconic SaaS logotype is certainly Google. Users don’t want to dig around endlessly just to find what they’re looking for. To cut through the noise and push yourself to the front of the pack, offering robust and reliable BI tools that work across desktop and a range of mobile devices is essential. For this reason, we compiled several SaaS trends to prepare you for the curveballs that the industry might throw at your business. We’ll be looking at the following design aspects: Starting with your logo, remember that current trends can be a helpful source of inspiration, but never do something just because it’s cool. But, with SaaS trends taking the lead in disrupting the industry, a lot is set to change. By reviewing every aspect of platform pricing, a host of companies across niches have grown their audience, connecting with a broader demographic of consumers. Hence, micro-SaaS.”. Slack:. SaaS is a software distribution model that offers a lot of agility and cost-effectiveness for companies, which is why it’s such a reliable option for numerous business models and industries. Funnily enough, each of these options takes around the same amount of time. Last but certainly not least on our SaaS market trends, product branding is set to explode in 2020. Managing Partners: Martin Blumenau, Jakob Rehermann | Trade Register: Berlin-Charlottenburg HRB 144962 B | Tax Identification Number: DE 28 552 2148, News, Insights and Advice for Getting your Data in Shape, BI Blog | Data Visualization & Analytics Blog | datapine, Top 10 Analytics And Business Intelligence Buzzwords For 2021, Top 10 IT & Technology Buzzwords You Won’t Be Able To Avoid In 2021, Top 10 Analytics And Business Intelligence Trends For 2021. But in a seismic industry shift, software-centric businesses have been forced to remold their pricing policies. Frame.io:. If you are looking to invest in a cloud vendor’s services, you should ask the following questions beforehand to ensure a seamless integration: One of the most effective ways to serve the needs of your target audience is through equal measures of inspiration and education – and as more SaaS providers tap into this mentality, we expect thought leadership will become a prominent software as a service trend in 2020. Traditionally, software as a service companies have built their business models based on flexible pricing structures. It has a tranquil yet bold color palette that works well. Unlike the previous design, this one has the logo before the company name rather than after it. But, as user needs become more complex, and the industry continues to evolve, platform unbundling is likely to become all the more prevalent. And this growing SaaS trend is set to evolve in 2020. This results in more flexibility and upselling opportunities, and lower customer acquisition costs. By working with the right set of marketing KPIs and using your consumer metrics to your advantage, you’ll be able to secure yourself a bright, prosperous SaaS future. In this particular case, the artist went with a three-color design, having a dark blue background together with a custom-made white font. Firstly, the font (Textbook New Bold), and secondly the crystal clear picture of one of Blackbird’s dispensaries. Stripe:. But at the same time you may have dozens of custom features and it’s not easy cramming them all into one navigation. Now, let’s look at the SaaS development trends attracting the most attention. The top 8 SaaS marketing trends to keep an eye on in 2020 are (click the link to jump straight to that trend): Feature Marketing Will Rise in Popularity. There are numerous features developed by modern software providers based on artificial intelligence such as data alerts. The seventh in our definitive rundown of SaaS trends comes in the form of policy. Others are solely company-focused, and 11% of the primary players don’t even operate a blog, according to Callbox. The designer used a sans serif font (something prevalent in minimal designs) and inserted the logo as part of the graphics as well. Let’s take a look at the 10 business intelligence buzzwords that will be present in the BI world in 2021. Today, most companies are in the process of implementing various business intelligence strategies, turning to SaaS BI tools to assist them in their efforts. Within business scenarios, artificial intelligence (as well as machine learning, in many cases) provides an advanced degree of responsiveness and interaction between businesses, customers, and technology, driving AI-based SaaS trends 2020 onto a new level. 5. And by the year 2022, it is expected to reach $143 billion. They would then redirect their clients to a third party to supply the specific APIs enabling the customer to integrate the cloud solution into their existing system. Overall SaaS spend per company is up 50% in 2020 compared to 2018, according to Blissfully's SaaS Trends Report. Like any innovative and invaluable industry on the rise, large numbers of players begin to enter the arena, saturating the market and intensifying the competition – which means in 2020, and beyond, SaaS companies will have to find new ways to innovate, offer value, and connect with new prospects. Check out Canny’s brilliant explainer video. Now, you’ve probably heard of the term minimal design. But let’s examine some less known and more contemporary examples that you can look up to. Your web page should also help your customers know what they are supposed to do (and usually, graphics and videos are preferable as a quick and easy way of communicating this). … Micro-SaaS products are usually complementary add-ons to existing platforms or developments, created with the aim of improving a missing feature or enhancing an existing SaaS product. Intercom:. Obviously, the trend is geared towards immaculate pages with crisp SaaS fonts that are easy to read. One such trend is the use of artificial intelligence (AI). The two basic concepts of minimalism are using a two-color palette and combining it with an accent color. It’s also popular amongst businesses for its simplicity and user accessibility, security, and the widespread connectivity that serves to streamline business models, resulting in maximum efficiency across the board. Long gone are the days when technology was a privilege of the few. 6. Dec 17, 2020 (AmericaNewsHour) -- The report covers the forecast and analysis of the SaaS Security Industry market on a global and regional level. What we can say for certain is that these companies utilized their color usage brilliantly. Unbundling is a term used in reference to the growing list of startups that provide software-based solutions packaged in the form of an API (application programming interface) rather than a typical 'full-featured' platform. 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